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Blog

Writing for People Who Get Stuck

Not everyone can sit down to a blank page and rattle off their thoughts, let alone coherent thoughts. In fact, quite a few of my own clients have struggled to extract their message from their brains to the page. Too often it stops brilliant people from communicating...

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Marketing for People Who Hate Marketing

I’ll be the first to admit it; I hate most marketing. Really. I do. Here’s the good news, you don’t have to market your business in any way that doesn’t feel good to you. My business is proof of that. Marketing is simply articulating and communicating helpful things...

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The Art of Storytelling for Business

As humans, storytelling is our favorite way to communicate. We lap up a good story like a golden retriever at the water bowl after a long run. Stories can create solid connection between you and your people, if they’re told well. Sadly, most aren’t. They’re long,...

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The DIC Test

So you want to write compelling creative content? You want your copy to touch the very core of your audience? You want to communicate masterfully? Fantastic! Then you must, no scrap of content withstanding, run everything you write through The DIC Test - DO I CARE?...

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